Relaxed @ Panto-trolly
Seemingly supermarket giants are piloting a dementia friendly ‘relaxed’ checkout lane for customers who need to complete their shopping in a less pressured space. Alzheimers Scotland hope that the initiative will aid folk who find the normal cut and thrust of supermarket checkout lines difficult. Pilot schemes are in place in Newcastle and at Ayr and store-staff have been provided with special training to allow sufferers to pay for their shopping at a slower pace. Laudable and welcome of course. But can you imagine the queues? Retailers could maybe take a leaf out of APA’s book. Theatre has long pioneered the concept of a relaxed immersive experience where instead of the ‘relaxed’ label, the tag ‘calm’ predominates. Aimed at the 700,000 members of the UK population on the autistic spectrum, the calm performance initiative represents a positive cultural shift in attitude towards inclusion of an audience group sometimes marginalised by the performing arts. Dick McWhitti...