Duncan Harley

One of the joys of feature writing is that awful feeling when, despite your best efforts, you get it spectacularly wrong. It’s a bit like putting your head on the block really. Once in print, there’s no way back really. Digital stuff is different – but that’s a story for another day. In far off 2013 I had penned an article about Maggieknockater. It was published in a couple of places including Leopard Magazine and of course Aberdeen Voice.   For those not in the know Maggieknockater is a tiny village on the A95 made famous many years ago when an Aberdonian named George McLean built an apiary by the roadside. Now, I soon discovered that George’s efforts had led an Englishman by the name of John Drewry to pen a 32-step jig about the place. Aptly named ‘The Bees of Maggieknockater’ the dance was inspired when John drove past George’s banks of bee-hives on his way to Craigellachie. John seemingly failed to stop and almost certainly never tasted George’s heather-honey. But he was ...

A couple of years ago I was invited by Glenfiddich to pen an article about the Braemar Gathering. No Gathering would be complete without an evening meal and a dram to round off the weekend and both athletes and journalists were treated to a meal at Mar Lodge on the Saturday night. The very best of Scottish produce and the very best of Scottish whisky led to the very best of Scottish conversation. As a succession of dishes arrived at the long table, ranging from locally caught Deeside Salmon to pan-fried Aberdeen Angus Beef, whisky specialist and Glenfiddich brand ambassador Ian Millar produced, as if by magic, a succession of unique malts. As the evening drew on, the 15 year olds gave way to the 20 year olds and in a magnificent gesture Ian poured a few drams of the rare Glenfiddich Snow Phoenix. Created using whisky saved from broken casks that lay in warehouses collapsed under snow during January 2010, the Snow Phoenix is a poignant reminder of those heady days of a wild win...

As subliminal messages go the Halo Effect is a sublimely subtle psychological concept. In essence a marketing concept and a route to unimaginable riches, the Halo Effect seemingly encourages us unsuspecting and blatantly thick consumers to assume that two and two make five. Apparently, the food-retailers have this down to a fine art. Or, at least their PR firms do. Joanna Blythman’s splendid article in today’s Guardian explains the phenomenon quite clearly when she writes that “When it comes to labelling, food retailers run rings around their customers, and mainly get away with it. They weave a lexicon of feelgood terms – ‘fresh’, ‘handmade’, ‘artisan’, ‘local’, ‘farmhouse’, ‘healthy’, ‘natural’ – into their marketing messages.” The halo effect in marketing allows a brand to positively anchor its reputation to a popular item. So, if you want to sell sausages you might just want to avoid descriptives which suggest dead stuff. A negative brand image is a big no no and ...