Duncan Harley

James Gordon Bennett Senior is often associated with euphemism’s such as “cor blimey!” and “would you believe it!”. He was educated in the village of Newmill near Keith in rural Scotland-shire and, in later life was widely feared and indeed hated by many. Described by one reputed enemy as "an obscene foreign vagabond, a pestilential scoundrel, ass, rogue, habitual liar, loathsome and leprous slanderer and libeller" he specialised in “kiss and tell” stories. It seems that in 1836 for example, he offered a reward to any woman prepared to “set a trap for a Presbyterian parson and catch one of them in flagrante delicto.” Familiar rhetoric perhaps? Well, given the ‘Slime Ball vs Mob Boss’ headlines in this weeks papers and the ‘kiss and tell’ antics of Stormy Daniels, all is not well in the land of Trump. Tomorrow seemingly, Jim Comey’s ‘kiss and tell’ tale of a deeply disturbing presidency is due for publication – hence the proliferation of major-domo articles exposing the...

As subliminal messages go the Halo Effect is a sublimely subtle psychological concept. In essence a marketing concept and a route to unimaginable riches, the Halo Effect seemingly encourages us unsuspecting and blatantly thick consumers to assume that two and two make five. Apparently, the food-retailers have this down to a fine art. Or, at least their PR firms do. Joanna Blythman’s splendid article in today’s Guardian explains the phenomenon quite clearly when she writes that “When it comes to labelling, food retailers run rings around their customers, and mainly get away with it. They weave a lexicon of feelgood terms – ‘fresh’, ‘handmade’, ‘artisan’, ‘local’, ‘farmhouse’, ‘healthy’, ‘natural’ – into their marketing messages.” The halo effect in marketing allows a brand to positively anchor its reputation to a popular item. So, if you want to sell sausages you might just want to avoid descriptives which suggest dead stuff. A negative brand image is a big no no and ...